Електронний каталог
маркетинг
Документи:
- Энциклопедический словарь бизнесмена [Текст] : Менеджмент.Маркетинг.Информатика / Под общ.ред.М.И.Молдованова. – К. : Технiка, 1993. – 855с. – ISBN 5-335-01123-8 : 20000.00.
- Aaker, D. A. Strategic market management [Текст] / D. A. Aaker. – 5th ed. – New York : John Wiley & Sons, Inc., 1998. – 330 p. – ISBN 0-471-17743-1.
- Ahlert, D. Rechtliche Grundlagen des Marketing [Текст] / D. Ahlert, H. Schroder. – Stuttgart : Verlag W.Kohlhammer, 1989. – 462 s. – (Kohlhammer-Edition Marketing). – ISBN 3-17-007510-1.
- Ali, M. Marketing effectively [Text] [Текст] / M. Ali. – London : Dorling Kindersley Book, 2001. – 72 p. : il. – (Essential managers). – ISBN 0-7513-1213-4 : 43,00.
- Becker, J. Marketing-Konzeption [Текст] : Grundlagen des strategischen Marketing-Management / J. Becker. – 5., verb. und erg. Aufl. – Munchen : Verlag Franz Vahlen, 1993. – 715 s. – ISBN 3-8006-1749-8.
- Berekoven, L. Erfolgreiches Einzelhandelsmarketing [Текст] : Grundlagen und Entscheidungshilfen / L. Berekoven. – Munchen : Verlag C.H. Beck, 1990. – 458 s. – ISBN 3-406-33896-8.
- Marketing [Текст] / E. N. Berkowitz, R. A. Kerin, S. W. Hartley, W. Rudelius. – 6th ed. – Boston : Irwin / McGraw-Hill, 1997. – 736 p. – ISBN 0-256-18968-4.
- The Wall Street jornal : Marketing [Текст] : Applications in marketing / E. N. Berkowitz, R. A. Kerin, S. W. Hartley, W. Rudelius. – 5th ed. – Chicago : Irwin, 1997. – 25 p. – ISBN 0-256-20587-6.
- Bober, S. Marketing - Praxis in der Gemeinschafts - Gastronomie [Текст] : Analysieren, planen, gestalten, kontrollieren / S. Bober. – 2., uberarb. Aufl. – Frankfurt am Main : Deutscher Fachverlag, 1992. – 265 s. – ISBN 3-87150-359-2.
- Marketing management [Текст] : a strategic decision-making approach / H. W. Boyd, O. C. Walker, J. Mullins, J.-C. Larreche. – 4th ed. – Boston : McGraw-Hill/Irwin, 2000. – 594 p. – ISBN 0-07-231523-7.
- Burlakov, O. M. Marketing [Текст] = Маркетинг / O. M. Burlakov, I. M. Kopych, S. V. Skibinsky ; Institute of Matter and Methodology of Education Ukoopspilka. – Kiev : (S.n.), 1997. – 298 с. – ISBN 5-7763-9071-0.
- Cateora, P. R. International marketing [Текст] / P. R. Cateora. – 9th ed. – Boston : Irwin/McGraw-Hill, 1996. – 772 p. – ISBN 0-256-13950-4.
- Cateora, P. R. International Marketing [Text] [Текст] / P. R. Cateora. – 7th ed. – Homewood : IRWIN, 1990. – 870 p. – ISBN 0-256-07953-6 : 150,00.
- Chevalier, M. Luxury brand management [Text] [Текст] : a world of privilege / M. Chevalier, G. Mazzalovo. – Hoboken : John Wiley & Sons Pte. Ltd., 2008. – 424 p. – ISBN 978-0-470-823262.
- Comfort, J. Marketing [Текст] : Business management english / J. Comfort, N. Brieger. – New York : Prentice Hall International, 1992. – 185 p. – (English language teaching). – ISBN 0-13-093469-0.
- Corey, E. R. Industrial Marketing [Text] [Текст] : cases and concepts / E. R. Corey. – 3rd ed. – Englewood : Printice Hall, 1983. – 610 p. – ISBN 0-13-461509-3 : 80,00.
- Corey, E. R. Going to market [Text] [Текст] : distribution systems for industrial products / E. R. Corey, F. V. Cespedes, V. K. Rangan. – Boston : Harvard Business School Press, 1989. – 394 p. – ISBN 0-87584-202-X : 180,00.
- Delmarquette, M. Mercatique [Текст] / M. Delmarquette, P. Hayat, G. Mansillon. – Paris : Editions Foucher, 2001. – 158 p. – (Plein pot BTS). – ISBN 2-216-09130-8.
- Dillon, W. R. Marketing research in a marketing environment [Text] [Текст] / W. R. Dillon, T. J. Madden, N. H. Firtle. – 2nd ed. – Homewood : IRWIN, 1990. – 854 p. – ISBN 0-256-07977-3 : 110,00.
- Evans, J. R. Marketing [Текст] / J. R. Evans, B. Berman. – 7th ed. – New York : Macmillan Publishing Company, 1994. – 774 p. – ISBN 0-02-334270-6.
- Marketing strategy [Текст] / O. C. Ferrell, M. D. Hartline, G.H.Jr. Lucas, D. Luck. – Fort Worth, Ph. : The Dryden Press, 1998. – 407 p. – ISBN 0-03-024801-9.
- Giles, G. B. Marketing [Текст] / G. B. Giles. – 6th ed. – London : Logman Group Ltd, 1994. – 286 p. – (The M+E handbook series). – ISBN 0-7121-1424-6.
- Govoni, N. A. Cases in marketing [Текст] / N. A. Govoni, J. Jeannet, H. N. Deneault. – 2nd ed. – Columbus : Grid Publishing, 1977. – 268 p. – ISBN 0-88244-252-X.
- Haar, J. Import Marketing [Text] [Текст] : a management guide to profitable operations / J. Haar, M. Ortiz-Buonafina. – Lexington : Lexington Books, 1989. – 232 p. – ISBN 0-669-15692-2 : 80,00.
- Hartwig, G. Wie man den Markt erobert [Текст] / G. Hartwig. – Berlin : Verlag Die Wirtschaft GmbH, 1992. – 160 s. – (Erfolgs-Tips). – ISBN 3-349-00961-1 : 23,00.
- Hill, R. M. Industrial Marketing [Text] [Текст] / R. M. Hill, R. S. Alexander, J. S. Cross. – Homewood : Richard D. IRWIN, Inc., 1975. – 704 p. – ISBN 0-256-00010-7 : 70,00.
- Husted, S. W. Principles of modern marketing [Текст] / S. W. Husted, D. L. Varble, J. R. Lowry. – Boston : Allyn and Bacon, 1989. – 722 p. : ill. – ISBN 0-205-11575-6 : 1800000.
- Husted, S. W. Study guide for "Principles of modern marketing" [Текст] / S. W. Husted, D. L. Varble, J. R. Lowry. – Boston : Allyn and Bacon, 1989. – 441 p. – ISBN 0-205-11577-2.
- Iванов, Ю. Б. Вступ до бізнесу [Текст] / Ю. Б. Iванов. – К. : Либра, 1995. – 252с. – ISBN 5-7707-8291-9 : 600 000.00.
- Jain, S. C. International Marketing Management [Text] [Текст] / S. C. Jain. – 2nd ed. – Boston : Kent Publ. Company, 1987. – 736 p. – ISBN 0-534-07824-9 : 90,00.
- Keegan, W. J. Global marketing [Текст] / W. J. Keegan, M. C. Green. – 3rd ed. – Upper Saddle River : Prentice Hall, 2003. – 666 p. – ISBN 0-13-066998-9 : 135.00.
- Keegan, W. J. Global marketing [Текст] / W. J. Keegan, M. C. Green. – 3th ed. – Upper Saddle River : Prentice Hall, 2003. – 666 p. – ISBN 0-13-066998-9 : 169.00.
- Kotler, P. Kotler on Marketing [Text] [Текст] : how to create, win, and dominate markets / P. Kotler. – New York : The Free Press, 1999. – 258 p. – ISBN 0-684-86038-4 : 130,00.
- Kotler, P. Marketing for nonprofit organizations [Text] [Текст] / P. Kotler. – Englewood Cliffs : Prentice-Hall, Inc., 1975. – 436 p. – ISBN 0-13-556084-5 : 160,00.
- Kotler, P. Marketing an introduction [Text] [Текст] / P. Kotler, G. Armstrong. – 3rd ed. – Englewood : Printice Hall, 1993. – 632 p. : il. – ISBN 0-13-554593-5 : 120,00.
- Kotler, P. Marketing-Management [Text] [Текст] : analyse, planung, umsetzung und steuerung / P. Kotler, F. Bliemel. – 8., vollstandig neu bearbeitete und erweiterte auflage. – Stuttgart : Schaffer-Poeschel Verlag, 1995. – 1220 s. – ISBN 3-7910-0882-X : 250,00.
- Marketing direct international [Текст] : Concepts, pratiques et chiffres cles / M. Krafft, J. Hesse, K. M. Knappik [et al.] ; Preface de M. Levy. – Paris : Pearson Education, 2006. – 466 p. – (Дар Посольства Франції в Україні). – ISBN 2-7440-7185-4 : 350,00.
- Kramer, T. Podstawy marketingu [Текст] / T. Kramer. – Warszawa : Panstwowe Wydaw. Ekonomiczne, 1995. – 200 s. – ISBN 83-208-0944-4.
- Lamb, C.Jr. Principles of marketing [Текст] / C.Jr. Lamb, J.Jr. Hair, C. McDaniel. – Cincinnati : South-Western Publishing, 1992. – 840 p. – ISBN 0-538-81368-7.
- Lamb, C. W. Marketing [Текст] / C. W. Lamb, J. F. Hair, C. McDaniel. – 5th ed. – Cincinnati : South-Western College Publishing, 1999. – 773 p. – ISBN 0-324-00638-1.
- Lazarus, G. Marketing immunity [Text] [Текст] : breaking through customer resistance / G. Lazarus. – Homewood : Dow Jones-Irwin, 1988. – 184 p. – ISBN 0-87094-949-7 : 100,00.
- Leader, W. G. Fundamentals of marketing [Текст] / W. G. Leader, N. Kyritsis. – Cheltenham : Stanley Thornes Publishers Ltd, 1990. – 276 p. – (The business and marketing series. With stydy tips for exam success.). – ISBN 0-7487-0388-8.
- Lendrevie, J. Mercator [Текст] / J. Lendrevie, D. Lindon. – 6e ed. – Paris : Dalloz, 2000. – 755 p. – (Theorie et pratique du marketing).
- Lewis, W. M. How to choose & use temporary services [Text] [Текст] / W. M. Lewis, N. H. Molloy ; American Management Association. – New York : Amacom, 1991. – 246 p. – ISBN 0-8144-5968-4 : 105,00.
- Macrae, C. World class brands [Text] [Текст] / C. Macrae. – Wokingham : Addison-Wesley Publ. Comp., 1991. – 196 p. – ISBN 0-201-54407-5 : 150,00.
- McCarthy, E. J. Essentials of marketing [Text] [Текст] / E. J. McCarthy, W. D. Perreault. – 5th ed. – Homewood : IRWIN, 1991. – 526 p. : il. – ISBN 0-256-09323-7 : 100,00.
- McCarthy, E. J. Basic marketing [Текст] : A managerial approach / E. J. McCarthy, W.Jr. Perreault. – 9th ed. – Homewood : IRWIN, 1987. – 749 p. – ISBN 0-256-03649-7.
- McDougall, G. H. Marketing [Текст] / G. H. McDougall, Ph. Kotler, G. Armstrong. – canad. 2nd ed. – Scarborough, Ontario : Prentice-Hall Canada Inc., 1992. – 650 p. – ISBN 0-13-544685-6.
- McKay, E. S. The marketing mystique [Text] [Текст] / E. S. McKay ; American Management Association. – New York : Amacom, 1972. – 256 p. – ISBN 0-8144-7522-1 : 80,00.
- McKenna, R. Relationship marketing [Text] [Текст] : successful strategies for the age of the customer / R. McKenna. – Reading : Addison-Wesley Publ. Comp., 1991. – 242 p. – ISBN 0-201-62240-8 : 85,00.
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