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Chevalier, M.
Luxury brand management [Text] [Текст] : a world of privilege / M. Chevalier, G. Mazzalovo. – Hoboken : John Wiley & Sons Pte. Ltd., 2008. – 424 p.
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market.
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