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Weigelt, A.
Sponsorship of sporting events and the law [Text] [Текст] / A. Weigelt, O. A. Klymchuk
// The Ukrainian journal of business law. – Київ : ПрАТ "Юридична практика", 2012. – № 6. – P. 14-16.
The UEFA EURO 2012 football championship has put the spotlight not only on the event as such, but also on various forms of sponsorship, marketing and advertisement related to the event. Numerous companies discovered EURO 2012 as a good opportunity to launch sponsorship campaigns to increase the loyalty of consumers to their brands…
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