At a time when business is tending to get global, it is high time to think about the company's presence on the foreign markets. The ways for expanding businesses changed profoundly and now companies are fortunate enough to use a whole variety of tools while entering foreign markets: from opening a representative office and/or establishing local subsidiaries to operating through distributors and franchisees. However, it goes without saying that companies have to proceed with caution when entering new markets, as lavish investing does not necessarily yield expected profits due to different high market risks. That is the reason why more and more businesses are looking for more affordable options to enter new markets at a low risk. One of the possible options usually considered is a commercial agency. The said market conquering tool may also be used for Ukraine. In the present article we will focus on a general overview of legal regulation of commercial agency in Ukraine.