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| У5 | | S34 |
Schmid, S.
The debate on standardization and adaptation in international marketing and management research - what do we know, what should we know? [Text] [Текст] / S. Schmid, T. Kotulla. – Berlin : ESCP Europe, 2009. – 67 p. – (ESCP-Europe Working Paper). – References: p. 25-36.
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