Електронний каталог

          Liargovas, P. G.
    Motives and marketing strategies of Greek companies exporting to South-East European markets [Text] [Текст] / P. G. Liargovas, K. S. Skandalis
    // South-Eastern Europe Journal of Economics (SEEJE). – Thessaloniki : University of Macedonia Press, 2008. – Vol. 6, № 2. – P. 227-244.

   The purpose of this study is twofold. First, to conceptualize various internal, external and strategic factors explaining the motivation and the marketing strategy of Greek exporting firms based on a strategic management model. Second, to empirically test this model in the case of Greek firms exporting to South-East European (Balkan) markets. The analysis is accomplished through the observed behaviour of 41 firms listed on the Athens stock exchange involved in exporting to South-East Europe. It is based on a questionnaire which has provided several insights into export motivations and export marketing strategy elements. It uses principal component factor analysis technique in order to investigate common factors that might explain underlying beliefs about the perceived variables.


ББК У298+У584.3+У9(4/8)

            


Є складовою частиною документа South-Eastern Europe Journal of Economics (SEEJE) [Текст]. Vol. 6. № 2. – ASECU, University of Macedonia. – Thessaloniki : University of Macedonia Press, 2008. – журнал.



Теми документа






Український Фондовий Дім Інформаційно-пошукова система
'УФД/Бібліотека'